Welcome to the underworld.
Introduction
It’s time to usher in a new era for MeUndies and transform the way people think about what's underneath.
Your microdose of play, every day.
In a world where underwear is often an overlooked necessity, MeUndies sought to redefine its role by infusing intentionality into a daily ritual.
Our overarching strategy positions MeUndies as the ultimate playground—a private space where individuals can explore and express themselves freely. By launching the bold new brand platform "Welcome to the Underworld," we invite consumers to embrace what's underneath, tapping into the daydreams, memories, and fantasies that lie beneath the surface.
This approach transforms underwear from a basic garment into a catalyst for personal expression and joy. MeUndies becomes more than just apparel; it becomes a daily microdose of play, ushering in a new era that stands apart from traditional underwear marketing.
Brand strategy
Finding distinction in a crowded industry.
Brand identity
A refreshed design language that is playful yet refined.
Brand platform
An ownable platform that can scale for years to come.
Embrace what’s underneath.
The "Underworld" is our imaginative window into what lies beneath the everyday facade—a physical representation of each person's private playground. It's the place inside all of us that houses our deepest thoughts and desires, free from the pressures of the real world.
Strategically, the Underworld allows us to connect with consumers on a more intimate level, offering them a space to truly be themselves. By introducing this concept, we differentiate MeUndies with a unique and provocative approach that emphasizes creativity and authenticity. The Underworld becomes a metaphor for self-exploration, aligning with our mission to make underwear an intentional and expressive part of one's wardrobe.
Everybody’s got one...
The Underworld serves as a platform for individuals to express themselves and discover new facets of their identity. When you step into your MeUndies, you make room for more play in your life, regardless of the day's pressures.
"Play" is whatever you need it to be—funny, flirty, confident, sexy, joyous, curious, cheeky... free. We recognize that underwear is more than just clothing; it's an intimate part of your life that sets the tone for your day and night. It's the first thing you put on and the last thing you take off, making it a powerful tool for setting intentions. With MeUndies, there's a pair for every part of you, empowering you to embrace and celebrate your true self.
“I can't recommend Unentitled enough. They are strategic, creatively bold, and flawless in execution, all while being incredibly collaborative with our team.”
Ariel Stoddard
MeUndies, Chief Revenue Officer
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