MeUndies, a disruptor in the intimate apparel sector, embarks on a new chapter with ‘Underworld’ campaign.

Marketing organizations and their agency partners are undergoing a massive period of upheaval. With transformation of companies now happening not yearly, but daily, the marketing function has been left tasked with too much to do, too little to do it with, while often being asked to take on many responsibilities once held by the CEO in a galaxy long ago and far away.